Lecturi pe care le recomand

Mai jos am pus cap la cap o listă cu lecturile care m-au mișcat în vreun fel, de la care am învățat și care mi-au fost de folos în ceea ce fac.

Marketing și Comunicare

The 22 immutable laws of marketing de Al Ries și Jack Trout
The 22 immutable laws of branding de Al Ries și Laura Ries
Positioning: The Battle For Your Mind de Al Ries si Jack Trout
Perfect Pitch: The art of Selling Ideas and winning New Business de Jon Steel
Made to Stick de Chip Heath
Contagious de Jonah Berger

Personal Branding

Me 2.0 de Dan Schawbel
How you are like shampoo de Brenda Bence

Public Speaking și Prezență Publică

Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us About The Art of Persuasion de Jay Heinrich
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism de Olivia Fox Cabane

Process Communication Model și Analiză Tranzacțională

Parlez-vous Personality? de John Parr, Gerard Collignon, Pascal Legrand
The Mastery Of Management de dr. Taibi Kahler
Games People Play: The Psychology Of Human Relationships de Eric Berne
TA Today de Ian Stewart și Van Joines

Psihologie Comportamentală şi Neuroştiinţă

Drive: The Surprising Truth About What Really Motivates Us de Daniel Pink – vezi TED Talk pe subiect
Predictably Irrational: The Hidden Forces That Shape Our Decisions de Dan Ariely – vezi TED Talk pe subiect
The Wisdom of Crowds de James Surowiecki
The Tipping Point: How Little Things Can Make a Big Difference de Malcolm Gladwell
Blink: The Power of Thinking Without Thinking de Malcolm Gladwell
The Power of Habit: Why We Do What We Do In Life And Business de Charles Duhigg
Your Brain at Work de David Rock
Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential de Shirzad Chamine

Autocunoaștere, Coaching şi Transformare Personală

Mans Search for Meaning de Viktor E. Frankl
Coaching for Performance de John Withmore
The Element de Sir Ken Robinson – vezi TED Talk pe subiect
Out of Our Minds: Learning to be Creative de Sir Ken Robinson – vezi TED Talk pe subiect
Mindsight: The New Science of Personal Transformation de Daniel J. Siegel
How Will You Measure Your Life de Clayton M. Christensen și James Allworth
The Art of Possibility: Transforming Professional and Personal Life de Rosamund Stone Zander și Benjamin Zander
The Art of Learning de Josh Waitzkin
Turning Learning Right Side Up: Putting Education Back on Track de Russell L. Ackoff

Relaţii

The Five Love Languages de Gary Chapman
The Relationship Cure de John M. Gottman
The Science of Happily Ever After de Ty Tashiro